Hi, I’m Ulrich.
Your website needs to hold up - not just on launch day, but every day after. When the content editor is using it. When traffic grows. When the business shifts.
I've worked with the web for 27 years, and exclusively with Umbraco for 17 of them. That experience means I know the difference between what looks good in a boardroom and what actually works in production - and I build for the latter.
Good solutions aren't complex for the sake of it. They're clear, well-made, and carefully crafted from end to end - and they stay that way long after the project wraps up.
Specialised in Umbraco
I work exclusively with Umbraco, and have done since 2007. That focus gives depth, perspective, and solutions that hold together from every angle.
Direct collaboration
You work directly with me from first meeting to final delivery. Fewer handoffs, fewer misunderstandings, better solutions.
Experience that shows
Working with the web since 1997 and freelancing since 2010 has taught me when to push for ambition - and when to keep things simple.
Technical Expertise
Different businesses, different needs, same high standards
Here is a selection of projects I have helped build, improve, or strengthen technically. The common thread is not the industry or the size. It is the need for solutions that work properly and hold up in the real world.
Optimeet
A platform for the meeting, conference, and events industry that helps companies and organisations find the right venues and suppliers. With a focus on performance, scalability, and a streamlined user experience from the first click to action.
Athenas
An international speakers bureau that helps companies and organisations find and book speakers for events. An international platform with complex content flows, multilingual setup, and a strong focus on editorial efficiency.
Nielsen Car Group
A car dealership that helps private and business customers buy new and used cars, as well as access workshop services. A website solution with integrations and a structure that makes it easier to manage content across brands and business areas.
ASE
An unemployment insurance fund and trade union offering financial security and guidance to employees, self-employed professionals, and students. A content-heavy platform with requirements for stable operation, high speed, and a solution that can keep up with many users and a large volume of content.
Børnecancerfonden
A foundation working to create better conditions for children with cancer and their families. Focused on campaigns, visibility, and a strong platform to support the organisation’s work and communication.
Hannibal Rejser
A travel agency specialising in tailor-made journeys to destinations around the world. A user-friendly website focused on inspiration, clarity, and a smoother path from initial interest to enquiry.
DPH Trading
An online shop and retail store selling new, retro, antique, and second-hand homeware. A business site with 15,000+ products in multiple languages, built on a technical foundation that supports product presentation, scalability, and day-to-day maintenance.
Nilfisk
Nilfisk develops and sells cleaning equipment for both professional use and home and garden cleaning. An enterprise-oriented solution focused on structure, performance, and content that needs to work across markets and different needs.
Ampliqon
A specialised website where content, technical structure, and usability go hand in hand in a solution that is easy to keep developing.
Want to see more or discuss a similar project?
From people I've worked with
"As part of a technical overhaul of ASE's CMS, Ulrich was brought in to handle the Umbraco side of things. It's clear that Ulrich is more than "just" a back-end developer. He also leans into improvements for the editors, while at the same time having insight into the future direction of the platform. This makes the solutions robust and easy to maintain. The fact that he doesn't drink coffee – well, we'll just have to live with that ;-)"
From Code to Concert Vibes
When I put Umbraco, architecture, and development aside for a while, I pick up the guitar and hit the stage with Kort Varsel (danish for "short notice").
This is where it is all about the joy of playing, pure energy, and that wonderful feeling when everything lifts. When the chemistry clicks, the rhythm is spot on, and the atmosphere really takes off. It is festive, alive, and exactly as uplifting as music should be.
And honestly, it is not that far from my work as it may sound. I love it when things come together, when the details are sharp, and when the whole thing rises above the sum of its parts. One day in code. The next with a guitar in my hands and 1,000 new friends.
If you are curious, have a look here.